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More about the book
A comprehensive marketing text organized around the marketing mix and filled with student-oriented, current examples of the latest marketing topics, concepts and technologies.
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Marketing, Joseph F. Hair, Carl D. McDaniel, Charles W. Lamb
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Marketing
- Language
- English
- Released
- 2001
- Format
- Hardcover
- Pages
- 710
- ISBN10
- 0324125674
- ISBN13
- 9780324125672
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, School, Marketing & Sales, University, College
- Rating
- 3.15 out of 5
- Description
- A comprehensive marketing text organized around the marketing mix and filled with student-oriented, current examples of the latest marketing topics, concepts and technologies.