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Focusing on the methods and issues in Marketing Communications, this book offers a comprehensive mix of academic insights and practical applications. It explores how brands effectively engage with their audiences, providing readers with a deep understanding of the strategies involved in marketing communication.
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Marketing Communications, Chris Fill, Sarah Turnbull
- Language
- Released
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Chris Fill, Sarah Turnbull
- Publisher
- Pearson
- Released
- 2023
- Format
- Paperback
- Pages
- 656
- ISBN13
- 9781292400327
- Series
- Rating
- 3.95 out of 5
- Description
- Focusing on the methods and issues in Marketing Communications, this book offers a comprehensive mix of academic insights and practical applications. It explores how brands effectively engage with their audiences, providing readers with a deep understanding of the strategies involved in marketing communication.