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Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
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Marketing, Chris Fill, Paul Baines, Kelly Page
- Language
- Released
- 2011
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- Title
- Marketing
- Language
- English
- Authors
- Chris Fill, Paul Baines, Kelly Page
- Publisher
- Oxford University Press
- Publisher
- 2011
- Format
- Paperback
- ISBN10
- 019957961X
- ISBN13
- 9780199579617
- Category
- Marketing and PR
- Description
- Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.