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It includes numerous contemporary case studies, chapter summaries and review questions.
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Marketing, Paul Baines, Chris Fill
- Language
- Released
- 2014
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Marketing
- Language
- English
- Authors
- Paul Baines, Chris Fill
- Publisher
- Oxford University Press
- Released
- 2014
- Format
- Paperback
- Pages
- 737
- ISBN10
- 0199659532
- ISBN13
- 9780199659531
- Series
- Rating
- 3.7 out of 5
- Description
- It includes numerous contemporary case studies, chapter summaries and review questions.