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Experience marketing is a simple technique that is behind some of the most innovative ideas in business today, including the i-pod and low cost flights. The authors bring this theory to life through the use of case studies and anecdotes.
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See, Feel, Think, Do, Shaun Smith, Andy Milligan
- Language
- Released
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- See, Feel, Think, Do
- Language
- English
- Authors
- Shaun Smith, Andy Milligan
- Released
- 2008
- Format
- Paperback
- Pages
- 192
- ISBN10
- 1905736258
- ISBN13
- 9781905736256
- Series
- Rating
- 3 out of 5
- Description
- Experience marketing is a simple technique that is behind some of the most innovative ideas in business today, including the i-pod and low cost flights. The authors bring this theory to life through the use of case studies and anecdotes.