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Nonfiction-Formate für TV, Online und Transmedia

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§'Das Buch liefert Formatentwicklern und Developern [...] wertvolle Tipps für den Entwicklungs- und Vermarktungsprozess ihrer Produkte.'§Tendenz§§'This excellently written book provides comprehensive information and can be used as practical guidance. Best practices and interviews with experts in the field are further highlights. This easy-to-read book is required reading for all who are interested in media content development.' (Communication Booknotes Quarterly, 4/2013)§§'Das Buch vermittelt auf ausgesprochen anschauliche Weise einen Überblick über das notwendige Know-how zur Formatentwicklung.' (tv diskurs)

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Nonfiction-Formate für TV, Online und Transmedia, Claudia Gerhards

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2013
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(Paperback)
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