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- 722 pages
- 26 hours of reading
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This text seeks to train students to think analytically in a business context. Specifically, it uses over 250 real-world, managerially-oriented applications to show students how managers apply theories and techniques to solve real-world business problems. This approach motivates student learning and extends student thinking well beyond the final exam. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.
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Managerial Economics, James R. McGuigan, R. Charles Moyer
- Language
- Released
- 1989
- Binding
- (Hardcover)
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- Title
- Managerial Economics
- Language
- English
- Authors
- James R. McGuigan, R. Charles Moyer
- Publisher
- West Pub. Co.
- Released
- 1989
- Format
- Hardcover
- Pages
- 722
- ISBN10
- 0314465529
- ISBN13
- 9780314465528
- Series
- Rating
- 3.5 out of 5
- Description
- This text seeks to train students to think analytically in a business context. Specifically, it uses over 250 real-world, managerially-oriented applications to show students how managers apply theories and techniques to solve real-world business problems. This approach motivates student learning and extends student thinking well beyond the final exam. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.