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Showing you how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership, this book demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends.
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60-Minute Brand Strategist, Idris Mootee
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Hardcover)
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- Language
- English
- Authors
- Idris Mootee
- Publisher
- John Wiley & Sons Inc
- Released
- 2013
- Format
- Hardcover
- Pages
- 246
- ISBN10
- 1118625161
- ISBN13
- 9781118625163
- Series
- Rating
- 3.75 out of 5
- Description
- Showing you how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership, this book demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends.