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- 272 pages
- 10 hours of reading
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This work provides a new paradigm for managing corporate research and bringing new technologies to market. It includes four case studies (Xerox-PARC), IBM, Intel, and Lucent) showing the open innovation paradigm in all its potential, and risk.
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Open Innovation, Ruth Rendell
- Language
- Released
- 2003
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Open Innovation
- Language
- English
- Authors
- Ruth Rendell
- Publisher
- HBS
- Released
- 2003
- Format
- Hardcover
- Pages
- 272
- ISBN10
- 1578518377
- ISBN13
- 9781578518371
- Series
- Tags
- Non-Fiction, Business, Business & Management, Technology & Engineering, Technology, Marketing & Sales, Management & HR
- Rating
- 3.85 out of 5
- Description
- This work provides a new paradigm for managing corporate research and bringing new technologies to market. It includes four case studies (Xerox-PARC), IBM, Intel, and Lucent) showing the open innovation paradigm in all its potential, and risk.