More about the book
A survey of brands and branding throughout the world, the book concentrates on the top 300 brands and examines how brand design and trademark practice vary from country to country. It also considers the criteria for a successful brand and assesses techniques of brand evaluation.
Book purchase
Brands, Interbrand
- Language
- Released
- 1990
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.