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Aims to develop the quantitative foundations for marketing decisions. By using both of the theoretical models which help analyze marketing issues the text presents decision-support models and focuses on substantive marketing decisions, not methodology. An instructor's manual is available.
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Marketing models, Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy
- Language
- Released
- 1992
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Marketing models
- Language
- English
- Publisher
- Prentice-Hall, c1992
- Released
- 1992
- Format
- Paperback
- ISBN10
- 0135619297
- ISBN13
- 9780135619292
- Series
- Rating
- 4 out of 5
- Description
- Aims to develop the quantitative foundations for marketing decisions. By using both of the theoretical models which help analyze marketing issues the text presents decision-support models and focuses on substantive marketing decisions, not methodology. An instructor's manual is available.