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Parameters
- 384 pages
- 14 hours of reading
More about the book
A look at how popular ad campaigns succeed or fail in manipulating the consumer.
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Advertising and the Mind of the Consumer, Max Sutherland
- Language
- Released
- 2008
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- Language
- English
- Authors
- Max Sutherland
- Publisher
- Routledge
- Released
- 2008
- Pages
- 384
- ISBN10
- 1000248453
- ISBN13
- 9781000248456
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Psychological Topics, Psychology, Marketing & Sales
- Rating
- 3.65 out of 5
- Description
- A look at how popular ad campaigns succeed or fail in manipulating the consumer.