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- 771 pages
- 27 hours of reading
More about the book
The bestselling bible for social media is now completely revised and updated! In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends. Covers all major new software applications, including features and benefits, in detail Lists more than 120 companies integral to the social media industry with updated data, products, services, and links Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan Includes dozens of social media ROI case studies Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.
Book purchase
The Social Media Bible, Lon Safko, Inc ebrary
- Language
- Released
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
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- Subtitle
- Tactics, tools & strategies for business success
- Language
- English
- Authors
- Lon Safko, Inc ebrary
- Publisher
- John Wiley & Sons
- Released
- 2012
- Format
- Paperback
- Pages
- 771
- ISBN10
- 0470623977
- ISBN13
- 9780470623978
- Series
- Tags
- Non-Fiction, Business, Business & Management, Technology & Engineering, References & Manuals, Technology, Marketing & Sales, Communication
- Rating
- 3.8 out of 5
- Description
- The bestselling bible for social media is now completely revised and updated! In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends. Covers all major new software applications, including features and benefits, in detail Lists more than 120 companies integral to the social media industry with updated data, products, services, and links Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan Includes dozens of social media ROI case studies Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.