Influence et manipulation
Comprendre et maîtriser les mécanismes et les techniques de persuasion
Authors
Book rating
More about the book
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Book purchase
Influence et manipulation, Robert Cialdini
- Language
- Released
- 2004
- Binding
- (Paperback),
- Book condition
- Damaged
- Price
- €7.96
Payment methods
We’re missing your review here.
- Subtitle
- Comprendre et maîtriser les mécanismes et les techniques de persuasion
- Language
- French
- Authors
- Robert Cialdini
- Publisher
- Editions First
- Released
- 2004
- Format
- Paperback
- Pages
- 318
- ISBN10
- 2876918749
- ISBN13
- 9782876918740
- Series
- Tags
- Non-Fiction, Business, Self-Help, Psychological Topics, Gifts for women, Leadership, Communication, Marketing and PR, Manipulation
- Original title
- Influence
- Rating
- 4.2 out of 5
- Description
- Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.