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The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.
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Contemporary strategy analysis : concepts, techniques, applications, Robert Morris Grant
- Language
- Released
- 1998
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- (Paperback)
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- Language
- English
- Authors
- Robert Morris Grant
- Publisher
- Blackwell Business
- Released
- 1998
- Format
- Paperback
- ISBN10
- 0631207805
- ISBN13
- 9780631207801
- Series
- Rating
- 3.85 out of 5
- Description
- The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.