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More about the book
Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
Book purchase
Blue Ocean Strategy, Renée Mauborgne, W. Chan Kim
- Language
- Released
- 2015
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Good
- Price
- €15.49
Payment methods
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