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Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire
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Designed for a variety of business challenges, this book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. It contains both stories and how-to guidance for readers looking to craft their own.
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Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire, Paul Russell Smith
- Language
- Released
- 2012
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire
- Language
- English
- Authors
- Paul Russell Smith
- Publisher
- Amacom
- Released
- 2012
- Format
- Hardcover
- ISBN10
- 0814420303
- ISBN13
- 9780814420300
- Series
- Tags
- Non-Fiction, Business, Business & Management, Self-Help, Personal Growth, Management & HR, Leadership, Writing, Communication
- Rating
- 3.8 out of 5
- Description
- Designed for a variety of business challenges, this book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. It contains both stories and how-to guidance for readers looking to craft their own.