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The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. A fundamental resource that enables business professionals to stand out amongst their colleagues.
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Strategic Creativity, Robin Landa
- Language
- Released
- 2022
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- (Paperback)
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- Title
- Strategic Creativity
- Language
- English
- Authors
- Robin Landa
- Publisher
- Taylor & Francis Ltd
- Released
- 2022
- Format
- Paperback
- Pages
- 194
- ISBN10
- 1032137797
- ISBN13
- 9781032137797
- Series
- Tags
- Non-Fiction, Art & Culture, Hobby, Fine Art
- Rating
- 4.5 out of 5
- Description
- The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. A fundamental resource that enables business professionals to stand out amongst their colleagues.