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- 640 pages
- 23 hours of reading
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In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
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Consumer behavior. Buying, having, and being, Michael R. Solomon
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Consumer behavior. Buying, having, and being
- Language
- English
- Authors
- Michael R. Solomon
- Publisher
- Pearson
- Released
- 2013
- Format
- Paperback
- Pages
- 640
- ISBN10
- 0273767313
- ISBN13
- 9780273767312
- Series
- Tags
- Non-Fiction, Social Sciences, Textbooks, Business, Business & Management, Psychological Topics, Psychology, Economics
- Rating
- 3.9 out of 5
- Description
- In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.