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More about the book
Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer. It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life. This is a book that will make you think about brands a little differently
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Living Brands, Chris Farmer
- Language
- Released
- 2022
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- (Paperback)
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