Walking Mannequins

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"Walking Mannequins explores clothing retail workers' experiences in stores oriented toward teens and twenty-somethings using interviews. We aim to understand how employers regulate beauty- and brand-oriented 'aesthetic labor,' how workers must look and act to evoke the brand they represent. We find that workers deal with ever-changing schedules and constant surveillance. Racial hierarchies are visible both in the body rules that workers must follow and their relationships with managers, coworkers, and customers. By focusing on the intersection of race, gender, and new surveillance technologies, Walking Mannequins contributes to existing research on inequality and labor in the twenty-first century"--