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Attract and engage the attention of today's fickle consumer by understanding the shopper brain and adapting your strategies to focus on consumer needs, priorities and context.
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Influencing Shopper Decisions, Mel Brooks, Rebecca Keegan
- Language
- Released
- 2022
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Influencing Shopper Decisions
- Language
- English
- Authors
- Mel Brooks, Rebecca Keegan
- Publisher
- Kogan Page Ltd
- Released
- 2022
- Format
- Paperback
- ISBN10
- 1398603619
- ISBN13
- 9781398603615
- Category
- Business and Economics
- Description
- Attract and engage the attention of today's fickle consumer by understanding the shopper brain and adapting your strategies to focus on consumer needs, priorities and context.