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Focusing on the producer/consumer dynamic, this book delves into promotional Alternate Reality Games (ARGs) through various methods, including textual analysis, designer interviews, audience surveys, and player forum discussions. It highlights how these interactions shape the gaming experience and community engagement, offering insights into the evolving landscape of interactive storytelling and marketing within the gaming industry.
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Alternate Reality Games, Stephanie Janes
- Language
- Released
- 2019
- product-detail.submit-box.info.binding
- (Hardcover)
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