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In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together. The result is the one thing all brands need today:sustained attention from the people who matter most.
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Pay Attention!, Cassandra M. Bailey, Dana M. Schmidt
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- Released
- 2022
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- (Paperback)
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