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Explains how to use data-driven marketing to deliver return on marketing investment and take marketing performance to the next level.
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Marketing Metrics, Anurag Dugar, Mani Shreshtha
- Language
- Released
- 2022
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- (Paperback)
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- Title
- Marketing Metrics
- Language
- English
- Authors
- Anurag Dugar, Mani Shreshtha
- Publisher
- SAGE Publications India Pvt Ltd
- Released
- 2022
- Format
- Paperback
- ISBN10
- 9354795137
- ISBN13
- 9789354795138
- Category
- Business and Economics
- Description
- Explains how to use data-driven marketing to deliver return on marketing investment and take marketing performance to the next level.