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Focusing on user experience and research, this bestselling guide emphasizes the importance of placing consumers at the center of marketing campaigns. It provides practical and straightforward advice, showcasing the latest research methods to enhance understanding of consumer behavior. The book serves as a valuable resource for marketers seeking to improve their strategies through effective user insights.
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User Research, Stephanie Marsh
- Language
- Released
- 2022
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- (Hardcover)
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- Title
- User Research
- Subtitle
- Improve Product and Service Design and Enhance Your UX Research
- Language
- English
- Authors
- Stephanie Marsh
- Publisher
- Kogan Page
- Released
- 2022
- Format
- Hardcover
- Pages
- 344
- ISBN13
- 9781398603608
- Series
- Rating
- 4.35 out of 5
- Description
- Focusing on user experience and research, this bestselling guide emphasizes the importance of placing consumers at the center of marketing campaigns. It provides practical and straightforward advice, showcasing the latest research methods to enhance understanding of consumer behavior. The book serves as a valuable resource for marketers seeking to improve their strategies through effective user insights.