Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

More about the book

Focusing on direct response marketing, Brian Kurtz shares nearly four decades of expertise to guide readers in building sustainable businesses. He emphasizes the importance of measurable marketing, ensuring every campaign yields a specific return on investment. Readers will learn to effectively identify and engage their target audience while maintaining respect and care. Key concepts include the 4 Pillars of Being Extraordinary, list building strategies, essential marketing metrics, and the characteristics of top copywriters, alongside insights into multichannel marketing and customer service.