The New Rules of Marketing & PR: How to Use Conten t Marketing, Podcasting, Social Media, AI, Live Vi deo, and Newsjacking t

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The eighth edition of this pioneering guide offers updated strategies for generating attention in today's rapidly evolving digital landscape. With marketing tactics changing daily, staying current with social media trends, online videos, and mobile apps can be daunting. This edition provides a comprehensive approach to effectively engage your audience, fostering strong personal connections while ensuring your product or service stands out amidst digital noise. Having sold over 400,000 copies in twenty-nine languages, this international bestseller delivers a proven, step-by-step plan to leverage technology for optimal visibility and engagement. You'll discover innovative public relations, marketing, and customer communication strategies at a fraction of traditional advertising costs. The latest edition has been thoroughly revised to include cutting-edge methods, emphasizing the role of AI and machine learning in automating routine tasks, allowing you to concentrate on strategic marketing. It also reflects on how the pandemic has reshaped marketing and PR, featuring examples of virtual events and remote strategies. This essential resource equips entrepreneurs, business owners, marketers, and PR professionals with the tools to stay ahead in digital marketing, utilize real-time techniques like newsjacking, maximize web communication technologies, and explore opportunities on platforms like TikTok and Clubhouse.