Flawless

More about the book

An audacious journalistic exploration of the present and future of beauty through the lens of South Korea's booming "K-beauty" industry and the culture it promotes, by Elise Hu, NPR host-at-large and the host of TED Talks Daily. K-beauty has captivated global audiences with its promise of mesmerizing perfection, featuring skincare and makeup products that are both fascinating and indulgent. During Hu's four years in Seoul as NPR’s bureau chief, the K-beauty industry quadrupled in value, now worth $10 billion and continuing to grow as it rides the Hallyu wave. However, beneath the allure of self-care consumerism lie darker questions. With technology enabling us to quantify and optimize our appearances, where do we draw the line? What are the societal dangers of promoting flawless beauty? Hu delves into the financial, physical, and emotional costs of beauty work in a culture that equates self-improvement with empowerment. Through rich historical context and interviews with South Korean women, she presents a complex view of hustle culture's impact on our bodies. Hu raises critical issues around gender disparity, consumerism, and the beauty imperative in an appearance-obsessed society, while also envisioning a more inclusive and affirming alternative to industry-led beauty culture.