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Boone and KurtzÆs Contemporary Marketing has proven to be the premier introduction to marketing, year after year. Contemporary Marketing 2002 is a lower-cost paperback alternative updated with new vignettes, print ads, and information. Fully revised examples, tables, figures, charts, and graphs provide up-to-the-minute insight on marketing trends and issues.
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Contemporary marketing, Louis E. Boone, David L. Kurtz
- Language
- Released
- 1989
- product-detail.submit-box.info.binding
- (Paperback)
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