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- 789 pages
- 28 hours of reading
More about the book
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
Book purchase
Consumer Behavior, James F. Engel
- Language
- Released
- 1990
- Binding
- (Paperback),
- Book condition
- Good
- Price
- €419.99
Payment methods
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- Title
- Consumer Behavior
- Language
- English
- Authors
- James F. Engel
- Publisher
- Thomson Learning
- Released
- 1990
- Format
- Paperback
- Pages
- 789
- ISBN10
- 0030288827
- ISBN13
- 9780030288821
- Series
- Rating
- 4 out of 5
- Description
- This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.