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The retail world is now more competitive than ever and to succeed, businesses must embrace an omnichannel approach. Understand how to harness the power of the digital customer connection to provide personalized and value-driving customer experiences in this extensively updated new edition.
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Omnichannel Retail, Pamela Mason, Tim Lang
- Language
- Released
- 2023
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- (Paperback)
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- Title
- Omnichannel Retail
- Language
- English
- Authors
- Pamela Mason, Tim Lang
- Publisher
- Kogan Page Ltd
- Released
- 2023
- Format
- Paperback
- Pages
- 256
- ISBN10
- 1398612723
- ISBN13
- 9781398612723
- Series
- Rating
- 2.6 out of 5
- Description
- The retail world is now more competitive than ever and to succeed, businesses must embrace an omnichannel approach. Understand how to harness the power of the digital customer connection to provide personalized and value-driving customer experiences in this extensively updated new edition.