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Brand Storytelling

Put Customers at the Heart of Your Brand Story

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  • 256 pages
  • 9 hours of reading

More about the book

Emotive storytelling is explored as a powerful tool for engaging consumers and humanizing brands. The book provides strategies to connect with audiences on a deeper level, ultimately driving business growth. It emphasizes the importance of narrative in marketing and offers insights into creating compelling stories that resonate with consumers.

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Brand Storytelling, Miri Rodriguez

Language
Released
2023
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(Hardcover)
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3.9
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69 Ratings

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Subtitle
Put Customers at the Heart of Your Brand Story
Language
English
Publisher
Kogan Page
Released
2023
Format
Hardcover
Pages
256
ISBN13
9781398610101
Series
Rating
3.85 out of 5
Description
Emotive storytelling is explored as a powerful tool for engaging consumers and humanizing brands. The book provides strategies to connect with audiences on a deeper level, ultimately driving business growth. It emphasizes the importance of narrative in marketing and offers insights into creating compelling stories that resonate with consumers.