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Sesame Street: A Transnational History tells the story of how the American TV show became a global brand. Based on archival research across seven countries, the book demonstrates how Sesame Street, from the very beginning, was a commodity assertively marketed all over the world. Author Helle Strandgaard Jensen deftly examines the sophisticated sales strategies crafted to promote the show-and why they did not always work. Seeing the sales from the perspective of both the vendor and potential vendees, the book lays bare a cultural clash of international proportions rooted in divergent approaches to childhood, education, and television production that are still around today.
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Sesame Street, Helle Jensen
- Language
- Released
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Sesame Street
- Language
- English
- Authors
- Helle Jensen
- Publisher
- Oxford University Press Inc
- Released
- 2023
- Format
- Paperback
- Pages
- 288
- ISBN10
- 0197554164
- ISBN13
- 9780197554166
- Series
- Tags
- Non-Fiction, Art & Culture, Hobby, Filmthema, Film
- Description
- Sesame Street: A Transnational History tells the story of how the American TV show became a global brand. Based on archival research across seven countries, the book demonstrates how Sesame Street, from the very beginning, was a commodity assertively marketed all over the world. Author Helle Strandgaard Jensen deftly examines the sophisticated sales strategies crafted to promote the show-and why they did not always work. Seeing the sales from the perspective of both the vendor and potential vendees, the book lays bare a cultural clash of international proportions rooted in divergent approaches to childhood, education, and television production that are still around today.