Anime

More about the book

Japanese animation is at the nexus of an international multimedia industry worth over $6.5 billion a year, linked to everything from manga to computer games, Pokemon and plushies. In this comprehensive, critically-acclaimed history, Jonathan Clements traces the production and reception history of anime, from a handful of hobbyists in the early 20th century to the Oscar-winning Spirited Away and up to the present day, with anime established as a global medium. Exploring the cultural and technological developments of the past century, Clements addresses topics such as wartime instructional animation and work-for-hire for American clients. Drawing on the testimonies of industry professionals, a myriad of Japanese-language documents, memoirs and books, Anime: A History illuminates the anime business from the inside, investigating its innovators, its unsung heroes and its controversies. This new edition has been revised and updated throughout, with full colour illustrations and new chapters addressing the rising economic power of otaku subcultures, the development of anime in China, and the transformation of distribution and exhibition accompanying the dominance of Netflix and other globalised streaming platforms.