The book is currently out of stock
Parameters
More about the book
In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.
Book purchase
Psychological Processes and Advertising Effects, Collective
- Language
- Released
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
We’ll notify you via email once we track it down.
Payment methods
- Title
- Psychological Processes and Advertising Effects
- Language
- English
- Authors
- Collective
- Publisher
- Taylor & Francis Ltd
- Released
- 2023
- Format
- Paperback
- ISBN10
- 0367498952
- ISBN13
- 9780367498955
- Description
- In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.