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Focusing on the intricacies of the fashion industry, this practical guide offers comprehensive insights into developing, launching, and scaling a successful fashion brand. It addresses the real-world challenges and strategies essential for navigating the competitive landscape, making it an invaluable resource for aspiring fashion entrepreneurs.
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Fashion Brand Management, Alison Lowe
- Language
- Released
- 2023
- product-detail.submit-box.info.binding
- (Hardcover)
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- Subtitle
- Plan, Scale and Market a Successful Fashion Business
- Language
- English
- Authors
- Alison Lowe
- Publisher
- Kogan Page
- Released
- 2023
- Format
- Hardcover
- Pages
- 320
- ISBN13
- 9781398609020
- Series
- Tags
- Non-Fiction, Art & Culture, Hobby
- Rating
- 4 out of 5
- Description
- Focusing on the intricacies of the fashion industry, this practical guide offers comprehensive insights into developing, launching, and scaling a successful fashion brand. It addresses the real-world challenges and strategies essential for navigating the competitive landscape, making it an invaluable resource for aspiring fashion entrepreneurs.