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Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.
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Marketing research. Methodological foundations, Gilbert A. Churchill
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- Title
- Marketing research. Methodological foundations
- Language
- English
- Authors
- Gilbert A. Churchill
- Publisher
- Dryden P.
- ISBN10
- 0030455669
- ISBN13
- 9780030455667
- Category
- Marketing and PR
- Description
- Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.