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Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.
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Marketing Research: Methodological Foundations, Gilbert A. Churchill
- Language
- Released
- 1995
- product-detail.submit-box.info.binding
- (Hardcover)
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- Language
- English
- Authors
- Gilbert A. Churchill
- Publisher
- Dryden Press
- Released
- 1995
- Format
- Hardcover
- ISBN10
- 0030983665
- ISBN13
- 9780030983665
- Series
- Rating
- 5 out of 5
- Description
- Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.