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Presents coverage of both the qualitative and quantitative aspects of marketing research.
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Marketing research. Methodological foundations, Gilbert A. Churchill
- Language
- Released
- 1979
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- (Hardcover)
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- Language
- English
- Authors
- Gilbert A. Churchill
- Publisher
- Dryden P.
- Released
- 1979
- Format
- Hardcover
- ISBN10
- 0030455669
- ISBN13
- 9780030455667
- Series
- Rating
- 5 out of 5
- Description
- Presents coverage of both the qualitative and quantitative aspects of marketing research.