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Parameters
- 920 pages
- 33 hours of reading
More about the book
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations
Book purchase
Exploring Corporate Strategy. Text & Cases, Gerry Johnson, Kevan Scholes, Richard Whittington
- Language
- Released
- 2008
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Good
- Price
- €2.49
Payment methods
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