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- 664 pages
- 24 hours of reading
More about the book
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
Book purchase
Exploring corporate strategy, Gerry Johnson, Kevan Scholes, Richard Whittington
- Language
- Released
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Publisher
- FT Prentice Hall
- Released
- 2008
- Format
- Paperback
- Pages
- 664
- ISBN10
- 0273711911
- ISBN13
- 9780273711919
- Series
- Rating
- 4 out of 5
- Description
- An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.