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- 1082 pages
- 38 hours of reading
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An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
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Exploring Corporate Strategy, Gerry Johnson, Kevan Scholes
- Language
- Released
- 2002
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Gerry Johnson, Kevan Scholes
- Publisher
- Prentice Hall
- Released
- 2002
- Format
- Paperback
- Pages
- 1082
- ISBN10
- 0273651129
- ISBN13
- 9780273651123
- Series
- Rating
- 4 out of 5
- Description
- An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.