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The latest edition of this highly successful text covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy.
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Exploring corporate strategy, Gerry Johnson, Kevan Scholes
- Language
- Released
- 1999
- Binding
- (Paperback)
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- Language
- English
- Authors
- Gerry Johnson, Kevan Scholes
- Publisher
- Financial Times Prentice Hall
- Released
- 1999
- Format
- Paperback
- Pages
- 972
- ISBN10
- 0130807400
- ISBN13
- 9780130807403
- Series
- Rating
- 4 out of 5
- Description
- The latest edition of this highly successful text covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy.