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Upstream Marketing draws on best practices, research, case studies, and the authors' twenty-year track record helping transform client brands and businesses through their work at EquiBrand Consulting. Authors Tim Koelzer and Kristin Kurth define and expand on the concept of upstream marketing.
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Upstream Marketing, Tim Koelzer, Kristin Kurth
- Language
- Released
- 2021
- product-detail.submit-box.info.binding
- (Hardcover)
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