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Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing---a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! Brands (Taco Bell, KFC, Pizza Hut) with a genuine track record of success.
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R.E.D. Marketing, Greg Creed, Ken Muench
- Language
- Released
- 2021
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- (Hardcover)
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