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Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing---a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! Brands (Taco Bell, KFC, Pizza Hut) with a genuine track record of success.
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R.E.D. Marketing, Greg Creed, Ken Muench
- Language
- Released
- 2021
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- R.E.D. Marketing
- Language
- English
- Authors
- Greg Creed, Ken Muench
- Publisher
- HarperCollins Focus
- Released
- 2021
- Format
- Hardcover
- Pages
- 288
- ISBN10
- 1400223296
- ISBN13
- 9781400223299
- Series
- Rating
- 3.8 out of 5
- Description
- Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing---a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! Brands (Taco Bell, KFC, Pizza Hut) with a genuine track record of success.