Winners and Losers

More about the book

This book challenges the conventional wisdom regarding how Americans form opinions on international trade. While traditional economic theories focus on personal self-interest and financial outcomes, the author adopts a psychological perspective, illustrating how individuals perceive international trade through interpersonal relations. Drawing on psychological theories and original research, the findings reveal that many Americans view trade as a competitive arena between the U.S. and other nations, framing it as an "us versus them" scenario. Those with this perspective support trade when they believe Americans emerge as "winners," seeing it as a means to assert dominance over foreign competitors. Conversely, others perceive trade as a way to foster peaceful relations among countries, akin to gift exchanges that strengthen interpersonal bonds. The book emphasizes how orientations toward in-groups and out-groups significantly shape opinions on foreign trade. By understanding these psychological factors, the author suggests that we can achieve lasting economic and societal benefits, highlighting the importance of public sentiment in shaping trade policies and international relations.