PACKAGED FOR LIFE: Coffee & Tea

More about the book

In our haste to consume the things we love, we often disregard or discard packaging without a second thought. While many would argue that they bear no significance or should be done away with in our quest to save the environment, there is a lot more to packaging design than meets the eye. On top of conveying a brand’s personality, purpose, or message meaningfully and embodying its contents in ways that catch the eye, a seemingly ordinary bottle or box can become an artist or designer’s canvas for extraordinary creative expression.Packaged for Tea & Coffee highlights some of the most delightful packaging design work for what the U.N. Food and Agriculture Organization deems ‘the most consumed beverage in the world’. It serves as a vessel of inspiration through which we can appreciate the tactile beauty in everyday product packaging.Includes loose insert booklet, (Almost) Everything You Need to Know About Coffee & Tea , detailing the history and culture of both beverages around the world.