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Radical transformations are under way in retail. In a world facing a succession of major economic, social, and environmental crises, as well as protest movements and a constant technological revolution, our scope of analysis should be broadened to help brands and entrepreneurs develop their business and help students orient their research.
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Omnichannel Retail, Alexandre Basquet, Caroline Huang
- Language
- Released
- 2021
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- (Paperback)
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