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"The Art of Going Global" offers decision-making tools for firms looking to internationalize. It emphasizes the importance of an international perspective in management and discusses challenges like selecting markets, adapting business models, and managing cultural differences. With case studies and practical toolkits, it’s suitable for practitioners and MBA students.
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The Art of Going Global, Olga E. Annushkina, Alberto Regazzo
- Language
- Released
- 2021
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